Robin Parker is Executive Creative Director at Lush Design. It is she who divines the soul of Lush Design clients—a vital early step in creating a brand’s look and feel and voice. And it is Robin who is mastermind, architect, and engineer for our major projects. She never fails to divine a critical spark.
Prior to Lush Design, Robin was Art Director and Social Media Manager at Puckett Marketing. She oversaw both print and social media, meaning she can strategize and create for either traditional media or digital. And, importantly, she knows the whens and whys for both.
Though she has always been an artist and illustrator, Robin was also once a project manager in another industry. Let’s just say that without Robin managing the process, there would be helicopters falling from the sky all across America. This is where Robin mastered the art of keeping it together and moving forward when the stakes are high.
It takes a wealth of knowledge and experience to develop the kind of understanding, sensitivity and even street smarts required to identify a target audience and to then speak their language. So, it won’t surprise you to learn that Robin’s background includes a few years of house flipping. She did it all, from negotiating a low buying price, renovating, construction, electrical, painting, and landscaping all the way to negotiating a high selling price.
Robin holds a bachelor’s degree from University of Southern Mississippi in Graphic Design. She and her horse, H, are active members of the equestrian community here in Northern Virginia.